Spring Buying Campaign
Overview
The spring buying campaign is designed to encourage educators to spend their end of year funds with Booksource, and to help customers be aware of our newest products by building brand affinity for Booksource as the go-to company for trade books.
Process
When designing this campaign my focus was to create something that visually reflected spring with soft pastel versions of the brand colors and gentle curves and watercolors.
Goals
The goal of this campaign was to move contacts forward in the customer journey to the next lead status. This is done by creating multiple email series’s, landing pages, and content downloads to encourage customers to engage with our offerings.
Classroom Library Brochure
Three panel brochure outlining Booksource’s solution for teachers who want to refresh their classroom library with the starter, refresher, or expanded library options.
Emails
Being one of the main ways we talk to our customers, emails have been an integral part of this campaign. They’ve been used to talk with new audiences about generally who Booksource is to sending product offerings and content downloads to more engaged groups.
Content Download
10 Ways to Use Real Books in K-12 Classrooms is a content download for teachers wanting to learn more about the different ways to engage their students and inspire a love of reading. With real books in the classrooms teachers use techniques such as staring classroom read alouds, guided reading groups, reading workshops, and more to keep students' daily lessons fun.
Sell Sheets
EL Education
Book list of titles Booksource has to offer supporting the EL Education curriculum as a part of the spring buying campaign.
Budget-Friendly Best Sellers
A series of individual grade level sell sheets highlighting the lowest budget book collection options Booksource has to offer to help educators use up all their end of year funds.
